What Makes a Great Logo? Part Two

Alex and Lindsay on 2012-09-28

A logo is vital for any business. It won`t improve the quality of your services or products, but it will affect how people see you - in other words, your image. Recently, our lead designer Alex shared his thoughts on creating a great logo, and its importance as part of any branding strategy. Today, we share practical tips for designing your company's logo.

Our design team grounds their logo creation in best practices. Whether you spend a lot or a little on your logo, keep in mind these basic tenants of effective logo design:

1. Simple - A simple logo is easy to recognize, while being unique enough to stand out. Think: Nike's swoosh or McDonald's golden arches.

2. Memorable - Your logo alone should be synonymous with your brand, even without your company's name. Think: Apple's apple.

3. Timeless - Stay away from current trends when designing your logo. Trends come and go - don't risk having an outdated logo five or ten years down the road. Think: The Olympic rings.

4. Appropriate - While creating or choosing a logo is often one of the first steps when starting a business, remember that determining your company's concept and audience comes first. A good logo will fit your business, not the other way around. Think: Toys R Us' childlike font.

5. Versatile - Over time, you logo will be used in many mediums, sizes, channels, and even colors. It should look as good in black and white as it does in color, and be as attractive on a business card as it does on a website, billboard, t-shirt, etc.

These qualities may sound simple enough, but adhering to all at once can be challenging. If you need help creating your new logo or improving the one you already have, we can help! Visit Alex and the rest of the team online at www.iboost.com or call us at 877-800-2120.

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