With the iPhone 5 launch this week, Apple is in the spotlight this week as tech lovers are on the edge of their seats waiting to acquire the newest smartphone. Year after year, Apple has had consumers mesmerized by the sleek design and innovative features of their computers, iPods, iPads, and iPhones. Love them or hate them, you can’t deny the success of Apple over the past decade.
But how did they get there? We’re diving into some practices and techniques that Apple abides by, and showing how you can apply them to your own business, whether you’re a startup or well established.
• Focus on making products, not money – Steve Jobs was known for focusing on new technology and the future of Apple rather than on making money. The goal of most companies is to “make more money.” Of course Apple wants to make profits, but their bigger goal is to make a product that people will want to use. This theory keeps them in the lead in terms of innovation and design, and, in turn, keeps money coming in the door. When you focus on making a great product or offering a superb service, the money will follow.
• Deliver the total experience – Apple is known for their integration within products. You can quickly transfer your iTunes music from your iPod to your iPad. Plug in your iPhone to your MacBook Pro and your camera pics are quickly uploaded to your iPhoto app. This cohesion is visible through all of their products and apps, which inspires users to buy the full line of Apple products. Reinforce consistency throughout your products to give users confidence in familiarity. Apple’s success proves that people are willing to pay a little extra for this convenience.
• Make products user friendly – Sometimes less is more. Apple’s products are arguably the most intuitively functional devices on the market, with clean icons and straight-forward functions. Don’t overthink your products or make them unnecessarily complicated. Your customers will appreciate it.
• Differentiate yourself – Everything about Apple is different than its closest competitors, and their products are designed to be well ahead of the curve of comparable technology products. iMac’s desktop layout and software work in a completely unique way compared to the PCs of Dell, HP, and the like. iPhone’s flat, screw-less design with a single button and large touchscreen was one of a kind when it first debuted. iPad was the first tablet computer to achieve worldwide commercial success. Many companies are now contenders with products similar to Apple’s, but it’s no secret who paved the way. Apple even differentiates themselves from PC companies by offering an Apple Store where potential customers can come test drive products and ask questions.
• Amp up your public relations – Last spring, the hype was all about the iPad 3. This month, everyone’s talking about the iPhone 5. The newest Apple rumor is that an iPad Mini is in the works. Apple talks a lot, but in reality – they say very little. Observers are left to throw around product rumors until the company speaks up – and then they listen. Apple breaks all the public relations rules, but it works for them. Don’t be afraid to think outside the box when launching a new product or service. A little mystery can go a long way.
As a relatively new company, iboost looks up to successful companies like Apple for inspiration, and we find the value in passing along their tips and tricks to other start-up companies. We strive to help you differentiate yourself with creative business cards. We try to offer you innovatively unique products, such as our new Business in a Box. And, we aim to create a total customer experience through our social media and newsletter.
For information on iboost’s start-up solutions, give us a call at 877-800-2120 and we would be happy to help!